Mini-site for entrepreneurs: essentials
Consultant, artisan, freelancer: the page that makes you reachable and credible, without a website budget.
Be found when someone searches your name
A potential client who has been referred to you will type your name into a search engine. If they find only an incomplete LinkedIn profile and an old phone number, doubts will arise. A clear and up-to-date page in your name solves this problem at once.
The four essential blocks
- What you do, in a sentence understandable to someone who is not in your field.
- Who for: types of clients, industries, geographic area if relevant.
- Proof: achievements, figures, references, client reviews.
- How to reach you, without going through a ten-field form.
The vocabulary of your clients
Write with the words your clients use, not those of your profession. A tradesperson who writes "bathroom renovation" will be found; the same person who writes "water space design" will not. It is also this vocabulary that search engines will associate with your page.
Important mentions not to forget
Depending on your status, certain information is expected: company name, SIRET number, sales conditions if you sell online. They reassure as much as they protect you, and their absence is noticeable.
Start small
A decent page published today brings in more than a perfect site planned for next quarter. The creation is free and with no time limit: the only real cost is the time spent writing your texts.
