The Online Business Card That Replaces the PDF
The PDF portfolio has had its time. A web address does the same job, but better.
The Problem with PDFs
An attached portfolio is bulky, becomes outdated with the first update, ends up in spam folders, and isn’t indexed anywhere. You keep three versions on your desktop without knowing which one you sent to whom.
What a Web Address Changes
- It's always up to date: you modify it, everyone sees the new version.
- It can be shared everywhere: email signature, Instagram bio, paper card, QR code, voicemail.
- It's indexable: a search engine can find it, unlike a PDF attachment.
- It works on mobile, which has become the most common use.
What It Should Contain
An online business card isn’t a presentation folder. It answers three questions in under ten seconds: who, what, how to reach you. The rest—case studies, detailed pricing, references—comes afterward for those who scroll down the page.
Keeping It Alive
An online business card should be updated three to four times a year: a new project featured, a revised introduction, a link that changes. That's minimal, and it's what sets it apart from a website that's been abandoned for two years.
